Released on = April 22, 2007, 10:58 pm

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = develop an understanding of buyer behaviour to assist
developing successful products
- recognise the diversity between consumers and learn how to cater for their needs
- covers cultural and individual differences in food choice
- discusses public health and methods to change consumers' preferences for
unhealthy foods

Press Release Body =
Understanding consumers of food products
develop an understanding of buyer behaviour to assist developing successful products
- recognise the diversity between consumers and learn how to cater for their needs
- covers cultural and individual differences in food choice
- discusses public health and methods to change consumers' preferences for
unhealthy foods

In order for food businesses, scientists and policy makers to develop successful
products, services and policies, it is essential that they understand food consumers
and how they decide which products to buy. Food consumer behaviour is the result of
various factors, including the motivations of different consumers, the attributes of
specific foods, and the environment in which food choices occur. Recognising
diversity between individual consumers, different stages of life, and different
cultural contexts is increasingly important as markets become increasingly diverse
and international.

The book begins with a comprehensive introduction and analysis of the key drivers of
consumer food choices, such as the environment and sensory product features. Part 2
examines the role of consumers' attitudes towards quality and marketing, and their
views on food preparation and technology. Part 3 covers cultural and individual
differences in food choice as well as addressing potentially influential factors
such as age and gender. Important topics such as public health and methods to change
consumers' preferences for unhealthy foods are discussed in part 4. The final
section concludes with advice on developing coherent safety policies and the
consumers' responsibility for food production and consumption.
Understanding consumers of food products will provide a standard reference for all
those in the food industry concerned with product development and regulation.

For more information, Please visit : http://www.bharatbook.com/bookdetail.asp?bookid

Web Site = www.bharatbook.com

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